TODAY SHOW COVERAGE: BEST ANTI AGING PRODUCT VOTED BY ALLURE MAGAZINE

Rodan + Fields Dermatologists AMP MD System and Anti-Age Regimen was featured this week on the Today Show and was named the BEST Anti Aging Product of 2011 by Allure Magazine's Founder and Editor-in-Chief, Linda Wells.  More than half of all women aged 25 to 34 say they use anti-aging products on their face.  The focus on the segment was anti-aging treatments at home that before you had to go to the dermatologist to obtain.  Ms. Wells said "a lot of them originated at the dermatologists, they're milder forms so you don't have to have medical supervision to use, but it's this idea of being able to use these products at home and benefiting over time."

Ms. Wells demonstrated and discussed the science behind the clinically proven patent pending AMP MD and described how the associate products help to stimulate the collagen and elastin in the deeper layers of the skin.  "There are 200 little needles on this which sounds like medieval torture, you use it on your clean skin when it's dry.  it causes tiny injuries but injury in this case is not bad, it stimulates the production of collagen and elastin to get into the skin." She also cited the credibility of our doctors/founders.  "It's $200, but it may be worth the investment.  It's from two dermatologists who came up with ProActiv so they really have proven history - Rodan + Fields."

 http://today.msnbc.msn.com/id/26184891/vp/40925767#40925767

AMP MD has been selected as the finalist in the Allure Reader's Choice Breakthroughs.  Making the "short list" is an honor in and of itself and winning would further position Rodan + Fields as THE leader in anti-aging skincare.  This is a people's choice award so working together we can help AMP MD come out on top.

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